When a movie remotely involves Michael Jordan, one might expect the living legend to overshadow everything else. However, 'Air' defies expectations by delivering a powerful story centered around Michael Jordan, but with a refreshing focus on the shoe itself. Whether driven by the difficulty of obtaining approval from the Jordan Estate or by deliberate design, this unique approach sets 'Air' apart and makes it a must-watch.
The film follows the character Sony, played by Matt Damon, providing an account of what might have transpired at Nike before the iconic partnership with Michael Jordan. Nike, struggling to gain traction in the sneaker market, was on the verge of exiting the basketball industry. However, Sony Vaccaro believed that one player held the key to their future success. The journey to bring Michael Jordan on board is the lesser-known part of the greatness that 'Air' enlightens us about.
This movie is a masterclass in resilience, faith, persuasion, risk-taking, and hope. Throughout the film, we witness these qualities come to life. Greatness and lasting impact are often born from an idea, a hunch, or a feeling that refuses to fade away. It is the relentless pursuit of seemingly impossible ideas that drive progress. Sony Vaccaro exemplifies this mindset, as he believes that having Michael Jordan sign with Nike is worth every risk, even if it means facing Jordan's initial disinterest and potential career consequences. There is a valuable lesson for dreamers in Sony's unwavering determination, urging us to take risks, refuse to accept 'no' for an answer, and not let doubt hinder our pursuits.
Furthermore, 'Air' serves as a masterclass in self-worth and negotiation, embodied by Viola Davis's portrayal of Michael's mother, Deloris Jordan. When Sony finds no success with David Falk, Jordan's agent played by Chris Messina, he seeks solace and guidance from Mrs. Jordan at her country home. She later engages in groundbreaking negotiations with Nike, driven by her understanding, belief, and foresight in her son's potential achievements. Her confidence in Michael becomes the foundation for remarkable propositions, including a percentage of each shoe sales revenue, a 250,000 salary, a Mercedes-Benz, and naming the shoe line after Michael and his family. This unprecedented deal forever alters the relationship between athletes and shoe companies. Phil Knight, played by Ben Affleck, Nike's CEO, cornered and determined to make it work, agrees to the proposition, setting a precedent that would change the industry.
'Air' also explores the concept of sacrifices, which are vital to realizing such dreams. To secure the deal, we witness Sony, Nike's marketing head Rob Strasser played by Jason Bateman, and Air Jordan's designer Peter Moore played by Matthew Maher, spending their weekend at the office, ensuring all preparations are in place for the crucial Monday meeting. The depth of sacrifice becomes even more evident when we learn that it is Rob's birthday, and Sunday is the only day he gets to spend with his daughter after his divorce. Making Air Jordan more than just a material possession required Michael Jordan's dedication to winning championships and establishing himself as a global superstar. The movie effectively emphasizes the sweat, tears, and blood that go into achieving greatness.
From a storytelling perspective, 'Air' checks all the right boxes. It skillfully weaves together dramatization and historical accuracy, allowing history itself to contribute to the narrative's beauty. The characters are well-portrayed by the actors, including Michael Jordan, played by Damain Delano Young, whose face we never see throughout the film, and who utters only three words: "Bulls colors" and "hello." This deliberate decision not to tell the story solely from
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Mr. Jordan's perspective avoids drowning out the equally essential narratives of Sony, Rob, Howard, Phil, David, and Peter – all of whom played significant roles in birthing the multibillion-dollar idea we have come to love.
Credit must be given to director Ben Affleck for delivering such a powerful story in a simple yet impactful manner. The passion, evident in the execution, sets 'Air' apart. The memorable speech by Sony to Michael Jordan and his family in Nike's conference room, from which the iconic phrase "a shoe is just a shoe until somebody steps into it" originates, encapsulates this passion. It assures viewers that they are witnessing greatness unfold, and despite the absence of the legend himself or the film's modest cast and set, they are invited to partake in making history. Perhaps, in some way, they truly are.
In conclusion, 'Air' is an inspiring journey into the making of greatness. Its unique focus on the creation of the Air Jordan, coupled with powerful performances and a captivating narrative, make it a film worth the hype. Through resilience, self-belief, sacrifices, and unwavering determination, 'Air' delivers a masterclass on pursuing dreams and leaving a lasting impact. It reminds us that greatness is not achieved by standing still but by taking bold steps and embracing the unknown. So, buckle up and prepare to be part of this historic ride.
Watch the trailer here: